可编辑文档：德国莱茵兰-普法尔茨州 （Rheinland-Pfalz）目标消费者研究报告-外文版培训课件.pptx

CONSUMERSBRANDSTargetaudience:consumersinRheinland-Pfalz(Germany)ConsumerInsightsReportFebruary2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumersthatliveinRheinland-PfalzandcomparesthemtotheaverageconsumerinGermany.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeThereportoffersthereaderacomprehensiveoverviewofconsumersinRheinland-Pfalz(Germany):whotheyare;whattheylike;whattheythink;andhowRegion:56countriestoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereaderNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingGermany)tobenchmarkconsumersinRheinland-Pfalz(’’region’’)?2,000+forthebasicsurveyagainsttheaverageGermanconsumer,labelledas’’country’’inthecharts.Sample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofFebruary2024Sources:

ConsumersinRheinland-Pfalz(Germany)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpointsConsumersinRheinland-Pfalztendtobeolder,37%arepartofGenerationX.AhappyrelationshiphasmoreimportancetoconsumersinRheinland-PfalzthantotheaverageconsumerinGermany.ArelativelyhighshareofconsumersinRheinland-Pfalzthinkthatrisingprices,inflationcostoflivingareissuesthatneedtobeaddressed.ConsumersinRheinland-Pfalztendtogotothemoviesl