英语商业广告与英语公益广告中预设的对比研究.pdfVIP

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英语商业广告与英语公益广告中预设的对比研究.pdf

英语商业广告与英语公益广告中预设的对比研究

Title:AComparativeStudyofEnglishBusinessAdvertisingand

EnglishPublicServiceAdvertising

Introduction:

Advertisingplaysapivotalroleinshapingpublicopinionand

promotingvariousproducts,services,orcauses.Twosignificantforms

ofadvertisingarebusinessadvertising,whichaimstopromote

commercialproductsandservices,andpublicserviceadvertising,which

focusesongeneratingawarenessandsocialchange.Thispaperaimsto

exploreandcomparethefeaturesandstrategiesemployedinEnglish

businessadvertisingandEngl

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