可编辑文档：美国德克萨斯州texas目标消费者研究报告-外文版培训课件.pptx

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2024-09-18 发布于广东
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可编辑文档：美国德克萨斯州texas目标消费者研究报告-外文版培训课件.pptx

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CONSUMERSBRANDSTargetaudience:consumersinTexas(UnitedStates)ConsumerInsightsReportFebruary2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumerswholiveinTexasandcomparesthemtotheaverageconsumerintheUnitedStates.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithThereportoffersthereaderacomprehensiveoverviewofconsumersinTexas(UnitedStates):whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconsumersinTexas(’’region’’)againsttheaverageU.S.consumer,labelledas’’country’’inthecharts.AmericanEnglishofferedasanalternativeRegion:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingUnitedStates)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofFebruary2024Sources:

ConsumersinTexas(UnitedStates)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpoints39%ofconsumersinTexasareMillennials.BeingsuccessfulhasmoreimportancetoconsumersinTexasthantotheaverageconsumerintheUnitedStates.ArelativelyhighshareofconsumersinTexasthinkthatimmigrationisanissuethatneedstobeaddressed.ConsumersinTexastendtogotothemoviesmoreoftenthantheaverageconsumerintheUnitedStates.34%ofconsumersinTexashaveamediumhouseholdi