长城汽车营销策略.pdfVIP

长城汽车营销策略

黑龙江农业经济职业学院

毕业论文

长城汽车营销策略

姓名：

指导教师：

专业：

班级：

2015年5月15日

-0-/11

长城汽车营销策略

目录

摘要····················································································1·

关键词·················································································1·

前言····················································································2·

1.长城汽车简介······································································3·

1.1企业规格·······································································3·

1.2产品品种·······································································3·

2.长城汽车营销环境分析························································4·

2.1宏观环境分析·································································4·

2.2微观环境分析·································································4·

3.对长城汽车进行SWOT分析····················································4·

3.1优势分析·······································································4·

3.2劣势分析·······································································4·

3.3机会分析·······································································4·

3.4威胁分析·······································································5·

4.长城汽车营销策略·································································5·

4.1产品策略·······································································5·

4.2新产品策略····································································5·

4.3促销策略·······································································5·

4.4服务营销策略························································