情人节花店营销活动方案.docxVIP

情人节花店营销活动方案

目录

一、活动背景与目的..........................................3

1.1情人节市场趋势分析...................................3

1.2花店经营现状与挑战...................................4

1.3活动目标设定.........................................5

二、活动主题与概念..........................................6

2.1主题名称.............................................7

2.2活动概念阐述.........................................7

三、活动时间与地点..........................................9

3.1活动时间安排.........................................9

3.2活动地点选择........................................10

四、目标客户群体分析.......................................11

4.1年龄段分布..........................................12

4.2性别比例............................................12

4.3消费能力分析........................................13

4.4其他偏好............................................14

五、活动内容与形式.........................................15

5.1花卉选购指南........................................16

5.2情人节特惠套餐......................................17

5.3爱情故事分享会......................................18

5.4创意花艺表演........................................19

六、宣传推广策略...........................................19

6.1社交媒体推广........................................20

6.2线下宣传物料制作....................................21

6.3合作伙伴推广........................................22

6.4口碑传播............................................23

七、预算与资源需求.........................................24

7.1活动预算分配........................................25

7.2资源需求清单........................................26

八、活动执行流程与人员分工.................................26

8.1活动前准备阶段......................................28

8.2活动当天执行流程....................................29

8.3人员分工与职责......................................30

九、风险评估与应对措施.....................................32

9.1市场风险............................................33

9.2人员风险............................................34

9.3物流风险............................................35

9.4其他不可预见风险..............