可编辑文档：奥地利头戴耳机用户分析报告：索尼(Sony)-外文版培训课件2024.7，temu.pptx

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可编辑文档：奥地利头戴耳机用户分析报告：索尼(Sony)-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHeadphones:SonyusersinAustriaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSonyusersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkSonyusersinAustria(’’brandusers’’)againstAustrianheadphoneusersingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustria)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof7%,Sonyisoneofthetop5headphonebrandsinAustriaManagementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsinAustriaAppleJBL29%17%SamsungBose10%8%7%SonyBeats5%Hama4%3%3%3%LogitechAKGSennheiser4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=1,327headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingSonydeclinedby4percentagepointssinceQ4of2021Managementsummary:brandusaget