可编辑文档：奥地利视频直播服务用户分析报告：Facebook Live-外文版培训课件2024.7，temu.pptx

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可编辑文档：奥地利视频直播服务用户分析报告：Facebook Live-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSVideolivestreamingservices:FacebookLivefollowersinAustriaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofFacebookLivefollowersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkFacebookLivefollowersinAustria(’’brandusers’’)againstAustrianvideolivestreamingsiteusersingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingAustria)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof32%,FacebookLiveisoneofthetop3videolivestreamingservicesinAustriaManagementsummary:brandusageandcompetitionTop10mostusedvideolivestreamingservicesinAustriaYouTubeLiveTwitch64%35%FacebookLiveSteamTV32%15%BigoLive9%9%InstagibYouNow7%DailymotionGamesDLive7%7%BeyondLIVE6%4Notes:Whichwebsitesorappshaveyouusedinthepast12monthstowatchvideolivestreams?;MultiPick;Base