可编辑文档：澳大利亚拼车顺风车用户分析报告：SilverTop Taxi-外文版培训课件2024.7，微信，支付宝.pptx

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2024-10-13 发布于广东
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可编辑文档：澳大利亚拼车顺风车用户分析报告：SilverTop Taxi-外文版培训课件2024.7，微信，支付宝.pptx

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CONSUMERSBRANDSRidesharing:SilverTopTaxiusersinAustraliaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSilverTopTaxiusersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkSilverTopTaxiusersinAustralia(’’brandusers’’)againstAustralianridesharingusersingeneral(’’categoryusers’’),andtheoverallAustralianNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustralia)?2,000+forthebasicsurveyconsumer,labelledas’’allrespondents’’inthecharts.ThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof11%,SilverTopTaxiisoneofthetop5ridesharingservicesinAustraliaManagementsummary:brandusageandcompetitionTop10mostusedridesharingservicesinAustraliaUber73%13cabs38%DiDiSilverTopTaxiOla31%11%10%EurekaTaxi8%6%GoCatchHopHopRideComfortDelGroSWANTAXIiHail6%6%5%4Notes:Whichoftheseridesharing/ridehailingoronlinetaxiprovidershaveyouusedinthepast12months?’’;MultiPick;Base:n=1,035ridesharin