项目运营总体方案.docxVIP

项目运营总体方案

目录

一、前言....................................................2

1.1编制目的.............................................2

1.2编制依据.............................................3

1.3项目背景与意义.......................................4

二、项目概述................................................5

2.1项目目标.............................................6

2.2项目范围.............................................7

2.3项目期限.............................................8

三、市场分析................................................9

3.1市场需求............................................10

3.2市场竞争格局........................................12

3.3市场趋势预测........................................12

四、项目策略...............................................14

4.1产品/服务策略.......................................14

4.2市场定位策略........................................15

4.3销售与推广策略......................................17

4.4运营管理策略........................................18

五、项目实施计划...........................................19

5.1项目阶段划分........................................19

5.2项目任务分解........................................20

5.3项目进度安排........................................20

六、项目资源保障...........................................21

6.1人力资源保障........................................22

6.2物力资源保障........................................22

6.3资金资源保障........................................24

七、项目风险管理...........................................25

7.1风险识别............................................26

7.2风险评估............................................27

7.3风险应对措施........................................28

八、项目监控与评估.........................................29

8.1监控指标设定........................................31

8.2监控周期安排........................................32

8.3项目评估方法........................................33

九、项目收尾与总结.........................................35

9.1项目验收标准........................................36

9.2项目绩效评价......................................