可编辑文档：德国在线购物网站用户分析报告：About You-外文版培训课件2024.7，temu.pptx

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可编辑文档：德国在线购物网站用户分析报告：About You-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSOnlineshops:AboutYoushoppersinGermanyConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAboutYoushoppersinGermany:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkAboutYoushoppersinGermany(’’brandusers’’)againstGermanonlineshoppersingeneral(’’categoryusers’’),andtheoverallGermanconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingGermany)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

AboutYouistheeighthmostusedonlineshopinGermanywithAmazoninfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedonlineshopsinGermanyAmazoneBay78%38%Otto24%20%17%16%15%14%12%11%ZalandoMediaMarktLidlBonprixAboutYouAliExpressIkea4Notes:Whichoftheseonlineshopshaveyouboughtsomethingfrominthepast12months?;MultiPick;Base:n=6,002onlineshoppersSources:StatistaConsumerInsightsGlobalasofJune202