可编辑文档：美国平板电脑用户分析报告：Lenovo联想-外文版培训课件2024.7，temu.pptx

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2024-10-19 发布于广东
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可编辑文档：美国平板电脑用户分析报告：Lenovo联想-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSTablets:LenovoownersintheUnitedStatesConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofLenovoownersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkLenovoownersintheUnitedStates(’’brandusers’’)againstU.S.tabletownersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

LenovoistheninthmostownedtabletbrandintheU.S.withApple(iPad)infirstplaceManagementsummary:brandusageandcompetitionTop10mostownedtabletbrandsintheU.S.Apple(iPad)43%Samsung25%Amazon/AmazonFire20%GoogleAcer7%7%Dell6%5%4%MicrosoftAlcatelLenovoASUS4%4%4Notes:Whatbrandsarethetabletsinyourhousehold?’’;MultiPick;Base:n=6,423tabletownersSources:StatistaConsumerInsightsGlobalasofJune2024

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