可编辑文档：美国头戴耳机用户分析报告：JBL杰宝-外文版培训课件2024.7，temu.pptx

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可编辑文档：美国头戴耳机用户分析报告：JBL杰宝-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHeadphones:JBLusersintheUnitedStatesConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofJBLusersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkJBLusersintheUnitedStates(’’brandusers’’)againstU.S.headphoneusersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof14%,JBLisoneofthetop3headphonebrandsintheU.S.Managementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsintheU.S.AppleBeats39%18%JBL14%14%BoseSamsungSony13%12%SkullcandyLG8%8%Anker5%5%AudioTechnica4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=5,987headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingJBLgrewby5percentagepointssince2021Mana