可编辑文档：美国笔记本电脑用户分析报告：Apple，Mac苹果-外文版培训课件2024.7，temu.pptx

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可编辑文档：美国笔记本电脑用户分析报告：Apple，Mac苹果-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSLaptops:Apple/MacownersintheUnitedStatesConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofApple/MacownersintheUnitedStates:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertobenchmarkApple/MacownersintheUnitedStates(’’brandusers’’)againstU.S.laptopownersingeneral(’’categoryusers’’),andtheoverallU.S.consumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedStates)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Apple/MacisthesecondmostownedlaptopbrandintheU.S.afterHPandhasausershareof28%Managementsummary:brandusageandcompetitionTop10mostownedlaptopbrandsintheU.S.HPApple/MacDell32%28%24%Acer14%SamsungLenovo12%12%MicrosoftASUS10%9%ToshibaAlienware5%4%4Notes:Whatbrandsarethelaptopsinyourhousehold?;MultiPick;Base:n=6,843laptopownersConsumerInsightsGlobalasofJune2024Sources:

Apple/MacownersintheUnited