可编辑文档：南非音箱用户分析报告：Hisense海信-外文版培训课件2024.7，temu.pptx

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可编辑文档：南非音箱用户分析报告：Hisense海信-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSSpeakers:HisenseownersinSouthAfricaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofHisenseownersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkHisenseownersinSouthAfrica(’’brandusers’’)againstSouthAfricanownersofspeakersingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

HisenseistheseventhmostownedspeakerbrandinSouthAfricawithJBLinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedspeakerbrandsinSouthAfricaJBLSamsungLG21%20%16%VolkanoApple13%12%Sony11%11%HisenseAmplifyJVC9%9%9%Amazon4Notes:Whatbrandsarethespeakersinyourhousehold?’’;MultiPick;Base:n=1,215ownersofspeakersSources:ConsumerInsightsGlobalasofJune2024

ThecurrentshareofownersofspeakersowningHise