可编辑文档：全球电视行业市场前景及投资研究报告-外文版培训课件2024.7，temu.pptx

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可编辑文档：全球电视行业市场前景及投资研究报告-外文版培训课件2024.7，temu.pptx

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INDUSTRIESMARKETSTelevisionindustryworldwide

CHAPTER01Overview

NumberofTVviewersworldwidefrom2020to2029(inbillions)GlobalnumberofTVviewers2020-202965.55.465.415.375.325.245.0954321020202021202220232024202520262027202820294Description:TheglobalnumberofTVviewersintheTVViewerssegmentofthemediamarketwasforecasttocontinuouslyincreasebetween2024and2029byintotal0.2billionusers(+3.8percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach5.5billionusersandthereforeanewpeakin2029.Notably,thenumberofTVviewersoftheTVViewerssegmentofthemediamarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Worldwide;2020to2029Source(s):Statista;StatistaAdvertisingMediaInsights

Distributionofvideocontentspendingworldwidefrom2019to2024,bycompanytypeVideocontentspendingworldwide2019-2024,bycompanytypeCommercialbroadcasterSVODPublicbroadcasterPayTVAVOD4%7%7%7%7%TheatricalstudiosOther1%0.9%0.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%4%7%5%7%4%8%5%6%6%4%7%7%7%7%4%6%8%6%7%8%7%7%8%8%8%16%22%23%26%27%28%51%44%43%41%40%40%201920202021202220232024*5Description:In2023,themajorityofvideocontentspendingworldwidecamefromcommercialbroadcasters,withashareof40percent.SVODservicesaccountedfor27percentofcontentspend,andareestimatedtofurthergrowtheirexpendituresonTVandmovieproductionsin2024.Meanwhile,theshareofcontentspendingontraditionalvideomedia,likecommercialandpublicbroadcastsandpayTV,declinedinrecentyears.ReadmoreNote(s):Worldwide;2019to2023Source(s):AmpereAnalysis;BroadbandTVNews

RevenueintheTVVideomarketfordifferentsegmentsWorldwidefrom2019to2029(inbillionU.S.dollars)RevenueintheTVVideomarketWorldwide2019-2029OTTVideoTraditionalTVHomeVideo500450400350300250200150100500201920202021202220232024202520262027202820296Description:Overtheforecastperiodunt