外贸基础知识大全.docxVIP

外贸基础知识大全

目录

一、国际贸易基本概念........................................3

1.1国际贸易的定义.......................................4

1.2国际贸易的特点.......................................5

1.3国际贸易的发展历程...................................6

二、国际贸易主要参与者......................................7

2.1进口商...............................................8

2.2出口商...............................................9

2.3中间商..............................................11

2.4政府机构............................................13

2.5国际组织............................................13

三、国际贸易规则与惯例.....................................15

3.1关税与贸易协定......................................16

3.2贸易术语解释通则....................................17

3.3海关规定与贸易便利化................................19

3.4国际贸易支付方式....................................20

四、国际贸易合同...........................................21

4.1合同的基本要素......................................23

4.2合同的主要条款......................................24

4.3合同的签订与履行....................................26

4.4合同的风险与争议解决................................27

五、外贸流程与操作.........................................28

5.1市场调研与分析......................................30

5.2供应商选择与谈判....................................30

5.3采购与订单处理......................................32

5.4出口操作与物流......................................33

5.5结算与收款..........................................34

六、外贸财务管理...........................................35

6.1进出口税费计算......................................36

6.2信用证操作..........................................37

6.3汇率风险管理........................................39

6.4资金管理与风险控制..................................40

七、外贸营销策略...........................................42

7.1市场定位与目标客户分析..............................43

7.2产品策略与品牌建设..................................45

7.3营销渠道选择与推广..................................46

7.4客户关系管理与维护..................................47

八、外贸法律事务...........................................49