可编辑文档-奥地利喜剧行业目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Comedyfans

inAustriConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

ThisreportanalysesconsumerswhoansweredComediestothemulti-pickquestionIngeneral,whichtypesoffilmsorshowsdoyouwatchasonlinecontentoronTV?

ThereportoffersthereaderacomprehensiveoverviewofcomedyfansinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkcomedyfansinAustria(’’targetaudience’’)againsttheaverageAustrianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustria)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

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Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

ComedyfansinAustria

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Comedyfanstendtobeyounger,37%areMillennials.

54%ofcomedyfansarefemale.Therearecomedyfansthroughoutall

incomebrackets.

Comedyfansaremorelikelytoliveinsmalltownsandruralcommunitiesthantheaverageconsumer.

Learningnewthingshasmoreimportancetocomedyfansthantotheaverageconsumer.

Food