可编辑文档-巴西摄影爱好者目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Photography

enthusiastsinBraziConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Photography’’tothemulti-pickquestion’’Whatareyourpersonalhobbiesandactivities?’’.

ThereportoffersthereaderacomprehensiveoverviewofphotographyenthusiastsinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkphotographyenthusiastsinBrazil(’’targetaudience’’)againsttheaverageBrazilianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingBrazil)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

PhotographyenthusiastsinBrazil

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Photographyenthusiaststendtobeyounger,35%arepartofGenerationZ.

59%ofphotographyenthusiastsarefemale.

37%ofphotographyenthusiastshaveahighannualhouseholdincome.

27%ofphotographyenthusiastsliveinamegacitywithover5millioninhabitants.

Anhonestandrespectablelifehaslessim