可编辑文档-南非智能灯具目标客户分析报告-外文版培训课件2024.6，temu.ppt

CONSUMERSBRANDS

Targetaudience:Smartbulb

ownersinSouthAfricConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Smartbulbs’’tothemulti-pickquestion’’WhichSmartHomedevicesdoesyourhouseholdown?’’.

ThereportoffersthereaderacomprehensiveoverviewofsmartbulbownersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarksmartbulbownersinSouthAfrica(’’targetaudience’’)againsttheaverageSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

SmartbulbownersinSouthAfrica

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Smartbulbownerstendtobeyounger,46%arepartofGenerationZ.

53%ofsmartbulbownersarefemale.Manysmartbulbownershaveahigh

annualhouseholdincome.

Smartbulbownersaremorelikelytoliveincitiesandurbanareasthantheaverageconsumer.

Beingsuccessfulisarelativelyimp