可编辑文档-日本电动滑板车共享目标客户分析报告-培训课件2024.7,temu.ppt

CONSUMERSBRANDS

Targetaudience:Role-playing

(RPG)gamersinJapaConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Role-playing(RPG)’’tothemulti-pickquestion’’Ingeneral,whichtypesofvideogamesdoyouplay?’’.

Thereportoffersthereaderacomprehensiveoverviewofrole-playing(RPG)gamersinJapan:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkrole-playing(RPG)gamersinJapan(’’targetaudience’’)againsttheaverageJapaneseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingJapan)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

Role-playing(RPG)gamersinJapan

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Role-playing(RPG)gamerstendtobeyounger,48%areMillennials.

Morethantwo-thirdsofrole-playing(RPG)gamersaremale.

39%ofrole-playing(RPG)gamershaveamediumannualhouseholdincome.

39%ofrole-playing(RPG)gamersliveinalargecity.

Havingagoodtimehaslessimportance