亚马逊艺术与用品类关键词趋势报告（2024年9月）.pptx

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Keytakeaways

Nicheproductsofferlow-competitionopportunities.Whilemanycoreartsupplieskeywordslike“paint”and“drawing”

arehighlycompetitive,nichekeywordssuchas“glowmarkers”and“ceramicstopaint”presentopportunitiesforbrandstotargetless

saturatedmarkets.Brandsthatmovequicklytoﬁllgapsinthesenichescancapturenewaudienceswithrelativelyloweradcosts.

Growingdemandforspecializedmaterials.

Keywordslike“18x24drawingpad,”“newsprintpad,”and“quills”

reﬂectgrowingdemandformoreadvancedandspecialtyartsupplies,suggestingthatconsumersmaybeengaginginmorelong-termart

projectsastheyprepareforindoorwinteractivitiesandreturntohighereducationarttraining.

Seasonalcraftingcouldboostholidaysales.

Thereisaclearincreaseinconsumerdemandforseasonalcraftitems

suchas“pumpkinpaint”(searches+253%).Inadditiontomarketingtheirproductsaspotentialgiftsforupcomingholidays,brandsshouldalso

promoteartsandcraftssuppliesasseasonalfamilyactivitiestodriveevenmoreQ4sales.

Introduction

UsingdatafromJungleScoutCobalt,unlockthelatestkeywordtrendsforartsuppliesonAmazon.Seewhatshoppersaresearching

forandlearnhowtousetheseinsightstooptimizeyourtargetingstrategies.

KeywordTrends(Non-Branded)

Explorethemost-searchedartsupplieskeywordsthatdoNOTcontainbrandnames

Top15KeywordsbySearchVolume30-days

INSIGHTUNLOCKED

Broad,high-competitionkeywordslike“pourpaint”and“crafts”are

experiencingsharpdeclines,likelyduetomarketsaturationandconsumers

shiftingtowardnicheandseasonal

supplies.Tostandoutinacrowded

marketplace,brandsshouldadjust

strategiesbytargetingmorespeciﬁckeywords,bundlingproductsthat

appealtoseasonaltrends,oroffering

limited-editioncollectionsandspecialt

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