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Targetaudience:MixedMartialArts(MMA)fansinChina

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

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Thisreportanalysesconsumerswhoanswered’’MixedMartialArts(MMA)’’tothemulti-pickquestion’’Inwhichofthesesportsdoyoufollowcompetitions,leaguesorteams?’’.

Thereportoffersthereaderacomprehensiveoverviewofmixedmartialarts(mma)fansinChina:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkmixedmartialarts(mma)fansinChina(’’targetaudience’’)againsttheaverageChineseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingChina)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

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Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

MixedMartialArts(MMA)fansinChina

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

MixedMartialArts(MMA)fanstendtobeyounger,55%areMillennials.

MixedMartialArts(MMA)fansarepredominantlymale.

37%ofmixedmartialarts(mma)fanshaveamediumannualhouseholdincome.

57%ofmixedmartialarts(mma)fansliveiname