外贸英语函电教程第二版课件Unit 1 Establishing Business Relations；Unit 2 Inquiries and Offers.pptx

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外贸英语函电教程第二版课件Unit 1 Establishing Business Relations；Unit 2 Inquiries and Offers.pptx

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EstablishingBusinessRelationsUnit1

Objectives1Tohelpyougettoknowsomecommonwaysoffindingnewcustomers.2Tohelpyoulearntowritetailor-madeprospectingemailsbasedonprospects’needs.

Activity1Connectingwithprospects1.Therearemanywaystolookforyourprospectsoryourpotentialcustomers.Readthefollowingcustomer-locatingchannelstoconnectwithprospectsandfindtherightdescriptionforeachchannel.

ChannelDescriptionsA.Thisapproachrequiresconfidenceandtrustbetweenvendorsandcustomers.(2)NetworkingthroughsocialmediaplatformslikeInstagram,Facebook,TwitterandLinkedInB.Theseareuniqueopportunitiesthatprovideface-to-facecontactwithpeoplewhoarelookingforproducts,expertiseandsolutionsintheindustry.(1)NetworkinglocallythroughorganizationssuchasChambersofCommerceC.Ifyouwanttogetconnectedwithyourprospectsinthisway,youneedtosendregularpoststhatyourtargetaudiencefindvaluableandoptimizeyourprofiletoportrayyourselfasaknowledgeableandapproachablesubject-matterexpertinyourindustry.D.Ifyouwanttofindprospectsinthisway,youcanattendthemonthlymeetingsheldbytheorganizationduringwhichlocalprofessionalsgettogethertoexchangeideasandnetwork.(3)Attendingtradeshowsandconferences(4)AskingforreferralsfromsatisfiedcurrentcustomersDCBA

?Readthefollowingeightpairsofstatementsaboutapproachingpotentialcustomersviaemails,tick(√)themoreappropriateoreffectiveonesandthinkaboutthereasons.?Taketurnstotellyourgroupmembersyourchoicesandreasons.Thentrytoreachagroupagreement.?Figureoutalistoftipsforapproachingnewcustomersviaemailsbasedonyourchoicesandreasons.2.Aprospectingemailisanoutreachemailusedbysalesrepresentativestocontactapotentialcustomerorleadtoencourageinterestandcuriosityincertainproductsorservice.Prepar

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外贸英语函电教程第二版课件Unit 1 Establishing Business Relations；Unit 2 Inquiries and Offers.pptx