开业庆典的策划方案.docxVIP

开业庆典的策划方案

目录

一、策划概述................................................4

1.1项目背景.............................................4

1.2策划目标.............................................5

1.3策划原则.............................................6

二、活动筹备................................................7

三、活动流程................................................8

3.1开幕式...............................................9

3.1.1领导致辞........................................10

3.1.2裁剪彩带........................................11

3.1.3砸金蛋或抽奖环节................................11

3.2主体活动............................................13

3.2.1企业文化展示....................................13

3.2.2产品或服务介绍..................................14

3.2.3合作伙伴签约....................................15

3.2.4客户见证........................................16

3.3互动环节............................................17

3.3.1游戏互动........................................18

3.3.2顾客体验........................................19

3.3.3礼品赠送........................................20

3.4闭幕式..............................................21

3.4.1感谢致辞........................................22

3.4.2颁发纪念品......................................23

3.4.3活动总结........................................23

四、宣传推广...............................................25

4.1宣传渠道............................................25

4.1.1线上宣传........................................27

4.1.2线下宣传........................................28

4.2宣传物料............................................28

4.2.1海报设计........................................29

4.2.2社交媒体内容....................................30

4.2.3邀请函设计......................................31

4.3媒体合作............................................31

4.3.1新闻报道........................................33

4.3.2影视媒体........................................34

4.3.3网络媒体........................................34

五、现场布置...