电商运营方案课件.docxVIP

电商运营方案课件

目录

1.内容综述................................................3

1.1电商运营概述.........................................4

1.2市场分析.............................................4

1.3方案目标.............................................6

2.电商运营策略............................................7

2.1市场定位.............................................8

2.2产品策略.............................................9

3.平台运营...............................................10

3.1平台选择............................................11

3.2平台布局............................................12

3.2.1主页设计........................................13

3.2.2分类导航........................................13

3.2.3商品展示........................................14

3.3用户运营............................................15

3.3.1用户画像........................................16

3.3.2用户留存........................................18

3.3.3用户增长........................................19

4.数据分析...............................................19

4.1数据收集............................................21

4.2数据分析工具........................................22

4.3关键指标分析........................................23

4.3.1销售数据........................................24

4.3.2流量数据........................................25

4.3.3用户行为数据....................................26

5.客户服务...............................................27

5.1服务流程............................................28

5.2服务质量............................................29

5.3客户满意度..........................................30

6.风险控制...............................................31

6.1法律风险............................................31

6.2财务风险............................................32

6.3市场风险............................................32

7.运营团队建设...........................................34

7.1团队结构............................................34

7.2人员配置............................................35

7.3