秋季服装促销方案.docxVIP

秋季服装促销方案

目录

一、方案概述................................................3

1.1促销背景.............................................3

1.2促销目标.............................................4

二、促销活动策略............................................5

2.1活动主题.............................................6

2.2核心卖点.............................................6

三、目标客户分析............................................7

3.1年龄层...............................................8

3.2性别比例.............................................9

3.3地域分布.............................................9

四、促销产品规划...........................................10

4.1服装品类............................................11

4.2产品筛选标准........................................12

4.3价格区间............................................13

五、促销方式与手段.........................................14

5.1线上促销............................................15

5.1.1营销渠道........................................16

5.1.2社交媒体推广....................................17

5.1.3电商平台合作....................................18

5.2线下促销............................................19

5.2.1店铺装饰与布局..................................20

5.2.2促销活动流程....................................20

5.2.3促销工具与物料..................................21

六、促销价格策略...........................................22

6.1原价与折后价对比....................................23

6.2优惠券设置..........................................24

6.3积分兑换............................................24

七、促销活动执行细则.......................................25

7.1活动前筹备..........................................26

7.2活动期间监控........................................27

7.3活动结束后评估......................................28

八、营销传播计划...........................................29

九、促销效果评估与反馈.....................................30

9.1数据收集与分析......................................31

9.2效果评估方法........................................32

9.3反馈收集与处理......................................33