全文可编辑-奥地利跑步慢跑目标客户分析报告.ppt

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CONSUMERSBRANDS

Targetaudience:Runners

joggersinAustriConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Running/Jogging’’tothemulti-pickquestion’’Whichofthesesportsoractivitiesdoyoudoatleastoccasionally?’’.

ThereportoffersthereaderacomprehensiveoverviewofrunnersjoggersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkrunnersjoggersinAustria(’’targetaudience’’)againsttheaverageAustrianconsumer,labelledas’’allrespondents’’inthecharts.ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustria)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

RunnersjoggersinAustria

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Runnersjoggerstendtobeyounger,39%areMillennials.

52%ofrunnersjoggersaremale.Manyrunnersjoggershaveahigh

annualhouseholdincome.

Runnersjoggersliveinalltypesofurbanandruralcommunities.

Safet