全文可编辑-奥地利可穿戴设备用户分析报告：Fitbit谷歌.ppt

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CONSUMERSBRANDS

Wearables:Fitbitusersin

AustriConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofFitbitusersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkFitbitusersinAustria(’’brandusers’’)againstAustrianusersofwearablesingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustria)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof9%,Fitbitisoneofthetop5wearablebrandsinAustriaManagementsummary:brandusageandcompetition

Top10mostusedwearablebrandsinAustria

Apple

31%

Garmin

21%

Samsung

17%

Huawei

11%

Fitbit

9%

Polar

Xiaomi/Mi

Amazfit

Go4%

4%

4%OPPO

1%

4

Notes:Whatbrandsareyourpersonalsmartwatches/fitnesstrackers?;MultiPick;B