全文可编辑-巴西酒店住宿预订用户分析报告：Tripadvisor-外文版培训课件2024.7,temu.pptVIP

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CONSUMERSBRANDS

Accommodationbooking:

TripadvisorusersinBraziConsumerInsightsreport

May2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofTripadvisorusersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkTripadvisorusersinBrazil(’’brandusers’’)againstBrazilianaccommodationbookersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingBrazil)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

TripadvisoristheseventhmostusedaccommodationbookingplatforminBrazilwithAirbnbinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedaccommodationbookingplatformsinBrazil

Airbnb

B36%

35%CVC

Decolar.co29%

28%trivago

26%

H

23%

Tripadvisor

8%

Hurb

6%

SubmarinoViagens

Expedi5%

5%4

Notes:Fromwhichoftheseonlineprovidershaveyoubookedanacc