全文可编辑-澳大利亚拼车软件用户分析报告： Uber优步.ppt

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CONSUMERSBRANDS

Ridesharing:UberusersinAustralia

ConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofUberusersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkUberusersinAustralia(’’brandusers’’)againstAustralianridesharingusersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingAustralia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof73%,UberisbyfarthemostusedridesharingserviceinAustralia

Managementsummary:brandusageandcompetition

Top10mostusedridesharingservicesinAustralia

Uber

73%

13cabs

38%

DiDi

32%

SilverTopTaxi

Ola

EurekaTaxi

GoCatch

HopHopRide

ComfortDelGroSWANTA11%

10%

8%

6%

64

Notes:Whichoftheseridesharing/ridehailingoron