全文可编辑-巴西汽车用户分析报告：Toyota丰田-培训课件.pptVIP

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CONSUMERSBRANDS

Cars:ToyotadriversinBraziConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofToyotadriversinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkToyotadriversinBrazil(’’brandusers’’)againstBraziliancardriversingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingBrazil)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

ToyotaisthesixthmostdrivencarmakeinBrazilwithFiatinfirstplaceManagementsummary:brandusageandcompetition

Top10mostdrivencarmakesinBrazil

Fiat

Chevrole19%

19%Volkswagen

12%

Ford

9%

Hyundai

Toyota

Ho7%

6%

Renault

5%

BMW

Jee3%

34

Notes:Whatbrandisyourprimarilyusedcar?;SinglePick;Base:n=1,604cardrivers

Sources:

ConsumerInsightsGlobalasofAugust