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CONSUMERSBRANDS

Targetaudience:Buynow,paylaterusersinMexico

ConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Yes’’ormoretothequestion’’HaveyouusedanyBuynow,paylateroptionsforpurchasesinthepast12months?’’.

Thereportoffersthereaderacomprehensiveoverviewofbuynow,paylaterusersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkbuynow,paylaterusersinMexico(’’targetaudience’’)againsttheaverageMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

Buynow,paylaterusersinMexico

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Alargeshareofbuynow,paylaterusersareMillennials.

52%ofbuynow,paylaterusersaremale.

Therearebuynow,paylaterusersthroughoutallincomebrackets.

Buynow,paylaterusersaremorelikelytoliveincitiesandurba