全文可编辑-墨西哥汽车保险用户分析报告：Quálitas-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Carinsurance:Quálitas

customersinMexicConsumerInsightsreport

May2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofQuálitascustomersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkQuálitascustomersinMexico(’’brandusers’’)againstMexicancarinsuranceholdersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof16%,Quálitasisoneofthetop5carinsurancebrandsinMexico

Managementsummary:brandusageandcompetition

Top10mostusedcarinsurancebrandsinMexico

AXA

19%

G.N.P

BBVA

Quáli17%

17%

1Mapfre

Banorte

5%

4%

Inbursa

Zurich

3%

3%

4

Notes:Fromwhichofthefollowingprovidershaveyoutakenoutyourcarinsurance?;SinglePick;Base:n=889carinsuranceholders

Sour