全文可编辑-荷兰乳制品替代品消费者目标客户分析报告-外文版培训课件2024.10,temu.ppt

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CONSUMERSBRANDS

Targetaudience:Dairy

substituteconsumersinthe

NetherlandsConsumerInsightsreport

September2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Dairysubstituteproducts(e.g.almondmilk,oatyogurt)’’tothemulti-pickquestion’’Whichofthesegroceriesdoyouconsumeregularly?’’.

ThereportoffersthereaderacomprehensiveoverviewofdairysubstituteconsumersintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkdairysubstituteconsumersintheNetherlands(’’targetaudience’’)againsttheaverageDutchconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingNetherlands)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

DairysubstituteconsumersintheNetherlands

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Dairysubstituteconsumerstendtobeyounger,37%areMillennials.

64%ofdairysubstituteconsumersarefemale.

38%ofdairysubstituteconsumershaveahighannu