英文【Circana】2024年美国假日购买意图报告.pptx

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NowinRetail

2024U.S.HolidayPurchaseIntentions

KeyFindings

October2024

Tableofcontents

2024HolidayPurchaseIntentions

HolidayRetailOutlookbyMarshalCohen3

WhatConsumerSpendingWillLookLike6

ShoppingPlans10

InfluencersandPerceptions14

AbouttheStudy21

•ObjectivesandMethodology

•Notes

•Definitions

HolidayRetail

OutlookbyMarshalCohen

ChiefRetailAdvisor

Circana,LLC|Forpublicuse

Consumersentimentandintentionsrelatedtothe2024holidayshoppingseasonareimprovedcomparedtothelasttwoyears.

Mostshoppersplantospendaboutthesameaslastyear,butthereisanincreaseinthoseplanningtospendmore.Theaverageplannedholidayspendis2%higherthanlastyear.

Thekeyholidaydriversofclothing,technology,andtoyshaverenewed

opportunityforholidaysalesgrowth,withincreaseintheintenttopurchasebeauty,footwear,andluggage.

Planstogiveexperientialgiftslikefoodandbeverageexperiences,ticketstoanevent,oraspacertificatearehigherthanthey’vebeeninthreeyears.

Moreconsumersareplanningholidaygatheringswithfamilyandfriendsthisyear,andfewerpeopleplantohavetheirholidaymealsattheirownhome.

Aparticularlypositivesignforholidayretailisthatmoreconsumersplantoself-giftthanplannedtolastyear,thoughstillfewerthanplannedtotwoyearsago.

Consumersstillplantodomoreoftheirholidayshoppingonline,butmoreplantodosomeshoppinginstoresthaninthepastfewyears.

Financialconcerns—thoughtoalesserdegree—andotherdistractionsremain,keepingexpectationsbelow2021levels.

Amidalandscapeoffickletrendsthatdissipateasquicklyastheyappear,

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