全文可编辑-荷兰娱乐智能家居目标客户分析报告-培训课件.ppt

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CONSUMERSBRANDS

Targetaudience:Ownersof

smarthomedevicesfor

entertainmentinthe

Netherlands

ConsumerInsightsrepSeptember2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Yes,forentertainment’’tothemulti-pickquestion’’DoyouownSmartHomedevices–i.e.devicesthatyoucancontrolviaasmartphone/aninternetconnection?’’.

ThereportoffersthereaderacomprehensiveoverviewofownersofsmarthomedevicesforentertainmentintheNetherlands:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkownersofsmarthomedevicesforentertainmentintheNetherlands(’’targetaudience’’)againsttheaverageDutchconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingNetherlands)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofSeptember2024

OwnersofsmarthomedevicesforentertainmentintheNetherlandsManagementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

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