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CONSUMERSBRANDS

TVsubscriptions:Skycustomers

inMexicConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofSkycustomersinMexico:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkSkycustomersinMexico(’’brandusers’’)againstMexicanpayTVsubscribersingeneral(’’categoryusers’’),andtheoverallMexicanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingMexico)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof8%,Skyisoneofthetop5TVsubscriptionservicesinMexico

Managementsummary:brandusageandcompetition

Top10mostusedTVsubscriptionservicesinMexico

izzi

28%

Totalplay

Megacable23%

23%Sky

8%

Dish

4%

VeTV

Telecable

Wizz

StarTV

Ai2%

2%

2%

4

Notes:WithwhichcompanydoyoucurrentlyhaveapaidTVsubscription(cable/satellite)?;SinglePick;Base:n=1,447payTVsubscribers