汤米·希尔费格公关公司简报Tommy Hilfige PR agency pitch brief.doc

SHANGHAI

TOMMYHILFIGERPRRETAINERPITCH

CHINAMARKETING

PLEASEKEEPITHIGHLYCONFIDENTIAL

TEM

2

AGENDA

1

BRANDINTRO

TOMMYHILFIGER

PRAGENCYPITCH

2

3

BRANDCHALLENGEANDEXPECTATION

2021MARKETINGCALENDAR

BRAND:TOMMYHILFIGERTOMMYJEANS

SERVICEPERIOD:APR2021–APR2022

4

SOWANDKPI

HANDOVERPERIOD:MAR2021

5

APPENDIX

3

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WHOISTOMMY

OURLABELS

OURPOSITIONING

WEAREAPREMIUMDESIGNERBRAND

OURPOSITIONINGASAPREMIUMDESIGNERBRAND

KEEPSUSSTRONGINTHEHEARTSANDMINDSOF

CONSUMERSACROSSTHEGLOBE.

WEOFFERHIGH-QUALITYPREMIUMAPPAREL,

FOOTWEAR,ACCESSORIESANDLIFESTYLEPRODUCTSAT

ACCESSIBLEPRICEPOINTS.

Note—IncludingMenswear,Womenswear,Kids,Hosiery,FTWandApparelAcc.

Source—EuropeRetailSales:;EUROSTAT

OURVISION

WEARECOMMITTEDTOCREATINGA

MORESUSTAINABLEFUTUREOFFASHION

ASABRAND,WEAREDEEPLYCOMMITTEDTOWASTING

NOTHINGANDWELCOMINGALL.WHENWETALKOF

CREATINGGREATFASHION,WEALSOMEANCREATING

GREATSUSTAINABLEFASHIONTHATISACCESSIBLETO

EVERYONE.WEARECONSCIOUSOFOURPLANET’S

BOUNDARIESANDWEAREINTUNEWITHOURTIMES.

TAKINGLESS,GIVINGBACKMORE.WASTINGNOTHING

ANDWELCOMINGALL.WEREALIZEBEINGABENCHMARK

FORINCLUSIVITY,SUSTAINABILITYANDCIRCULARITY

WON’TBEEASY,BUTWHENHAVEWEEVEROPTEDONLY

FOREASY?WEARE,AFTERALL,THEONESTHATMAKEIT

POSSIBLE.

OURPUROPSE

WEMAKEITPOSSIBLETOGETHER

THEPIONEERINGSPIRITOFTHEORIGINALPEOPLE’SPLACE

ANDITSCONSTANTCLASHOFFRESHIDEASINSPIREDUS

TOSHARPENTHEROLEWEWANTTOPLAYASABRAND.

WESHAREADETERMINEDOPTIMISM.DETERMINED

OPTIMISMISOURMOSTRELEVANTANDDISTINCTIVE

BRANDVALUE.WEHARNESSTHEPOSITIVEPOWEROFTHE

COLLECTIVETOMAKEOPPORTUNITIESHAPPEN.ITISNOT

ABOUTBEINGNAIVEORUNREALISTICALLYCAREFREE,BUT

HAVINGOPTIMISMTHATISGROUNDEDINPURPOSEAND

EMPOWERSOPPORTUNITY.

OURBRANDPURPOSEUNDERLINESEVERYTHINGWEDO

ANDBRINGSOURUNIQUETOMMYHILFIGERMESSAGETO

LIFEINEVERYTHINGWEDO,BOTHINTERNALLYAND

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