全文可编辑-意大利智能家居产品用户分析报告：Belkin (WeMo).ppt

温馨提示：以下内容均为外文报告原文，请外语不好的同学谨慎打开。

可与作者联系获取以下各行各业的研究报告：消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERSBRANDS

Smarthome:Belkin(WeMo)

ownersinItalConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofBelkin(WeMo)ownersinItaly:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkBelkin(WeMo)ownersinItaly(’’brandusers’’)againstItalianownersofsmarthomedevicesingeneral(’’categoryusers’’),andtheoverallItalianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingItaly)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Belkin(WeMo)istheeighthmostownedsmarthomebrandinItalywithSamsunginfirstplace

Managementsummary:brandusageandcompetition

Top10mostownedsmarthomebrandsinItaly

Samsung

30%

Bticino

Philips18%

17%GoogleNest

13%

Xiaomi/Mi

TP-Link/Tapo/Kasa10%

9Gewiss

Belkin(WeMo7%

6Netatmo

Vima4%

44

Notes:Whichof