全文可编辑-中国移动支付用户分析报告：拉卡拉（Lakala）.ppt

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CONSUMERSBRANDS

Mobilepayment:lakalausersinChina

ConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewoflakalausersinChina:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarklakalausersinChina(’’brandusers’’)againstChinesemobilepaymentusersingeneral(’’categoryusers’’),andtheoverallChineseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingChina)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

lakalaranksoutsidethetop10ofmostusedmobilepaymentservicesinChinaManagementsummary:brandusageandcompetition

Top10mostusedmobilepaymentservicesinChina

Alipay

90%

WeChatPay

85%

UnionPay

33%

ApplePay

Tenpay

bestpay

HuaweiPay

1qianbao

baifub11%

11%

8%

7%

54

Notes:Whichoftheseserviceshaveyouusedinthepast12monthst