新编剑桥商务英语高级第三版第Moule9+Module10.pdf

英雄者，胸怀大志，腹有良策，有包藏宇宙之机，吞吐天地之志者也。——《三国演义》

新编剑桥商务英语高级第三版第Moule9+Module10

Moule9

9.1Marketresearch(page86)

MrN=MrNiedermeierTM=Telemarketer

MrNHello?

TMSir,isthatMrNiedermeier?

MrNYes,itis.NowcanIhelpyou?

TMSir,I’mcallingyoufromAratmarketing.You’rea

holderofagoldMastercard,isthatcorrect?

MrNEr…yesIam.

TMWearecarryingoutsomemarketresearchonbehalfof

yourbank.It’sashortsurveyandtothankyouforyourtimewe

wouldliketoenteryouforaprizedrawtowinanAstonMartin

Vantagesportscar.WouldnowbeagoodtimeorshallIcallback

later?

MrNUmm…howlongwillittake?

TMOnlyfiveminutes,Sir.

MrNWhatisitforexactly?I’mnotsureIunderstood.

TMIt’sasurveyintoconsumerperceptionsofbrands.I’m

goingtogiveyouthenamesofsomewell-knownbrandsand

I’dlikeyoutogivemeonepositiveandonenegativeimpression

ofthisbrand.Ifyoudon’thaveanimpressionsay‘none’.If

youhavenoknowledgeofthebrandsay‘don’tknow’.

Otherwisejustkeepyouranswersshortandsimple.Areyou

ready?

MrNEr…year,Iguessso.

TMOK.Dellcomputers.Haveyoueverboughtone?

MrNYes.

TMOnepositiveimpressionofthebrand?

英雄者，胸怀大志，腹有良策，有包藏宇宙之机，吞吐天地之志者也。——《三国演义》

MrNUmm…goodvalueformoney.

TMAndnegative?

MrNNone.

9.2Aproductpresentation(page87)

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