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Copyright?2020McGraw-HillEducation.Allrightsreserved.
NoreproductionordistributionwithoutthepriorwrittenonsentofMcGraw-HillEducation.
InternationalMarketing,18e(Cateora)
Chapter3HistoryandGeography:TheFoundationsOfCulture
1)Acountryshistoryinfluencesbusinessdecisionssuchasmarketentryandpersonneldecisions.
2)Confucianphilosophy,taughtthroughoutJapanshistory,emphasizesthebasicvirtueofloyaltytothecountry.
3)Workingasindividuals,ratherthantogether,foracommoncauseisafundamentalbeliefinJapanesebehavior.
4)Recordingofhistoriceventsbyhistoriansbelongingtodifferentculturesgivesusasubjectiveviewofhistory.
5)MexicosattitudetowardAmericaisaccuratelysummedupinthestatement—Geographyhasmadeusneighbors,traditionhasmadeusfriends.
6)InthecontextofU.S.foreignpolicies,theMonroeDoctrine,initsbroadestinterpretation,meantthattheUnitedStatessurrenderedoccupationofCubatotheSovietUnion.
7)ManifestDestinywasusedtojustifytheU.S.annexationofTexas,Oregon,NewMexico,andCalifornia.
8)TheMonroeDoctrinedictatedthattherewouldbenofurtherEuropeancolonizationintheNewWorld.
9)TheRooseveltCorollaryplayedasignificantroleintheU.S.acquisitionofthePanamaCanal.
10)InthecontextofU.S.foreignpolicies,theRooseveltCorollarypavedthewayfornon-AmericaninterventioninLatinAmericanaffairs.
11)AnaccuratedepictionoftheRooseveltCorollaryiswhateverisgoodfortheUnitedStatesisjustifiable.
12)Tounderstandacountrysattitudes,prejudices,andfears,itisnecessarytolookbeyondthesurfaceofcurrenteventstotheinnersubtletiesofthecountrysentirepastforclues.
13)Altitude,humidity,andtemperatureextremesareclimaticfeaturesthataffecttheusesandfunctionsofproductsandequipment.
14)Whiletemperaturesandrainfallaffecttradebecausetheycanvary,geographicalconditions
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