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03.PARTNERS
1.BrandedBusinesses2.Collaborators
06.ICONOGRAPHY
1.Iconography
2.IconMisuse
09.PACKAGING
1.Packaging
2.Stationary
01.INTRODUCTION
1.Statement
2.Personality
3.MoodBoard
04.COLORS
1.Colors
2.AlternativeColors
07.PATTERNS
1.Pattern
2.PatternLogo
3.PatternMisuse
02.LOGO
1.Logo
2.Scale
3.AlternativeLogos
4.LogoMisuse
05.TYPOGRAPHY
1.DisplayType
2.TextType
08.IMAGE
1.SocialMedia
2.Photography
CONTENT
STATEMENT
DiorisaFrenchluxuryfashionhouse.Itwasfoundedin1946byFrenchfashiondesignerChristianDior,whowasoriginallyfromNormandy.ThisbrandjustsellsshoesandclothingandcanonlybeboughtinDiorstores.HautecoutureisundertheChristianDiorCouturedivision.
ChristianDiorsvalueswerethoseofexcellence
inallthatheundertook,ofeleganceandof
craftsmanshipreflectinghisuniquetalent.His
missionwasnotonlytomakehisclients-indeed
allwomen-morebeautiful,butalsotomake
themhappy,tohelpthemdream.
01.1
Oneefficient
andclearway
toassessthe
keyelementsoftheDiors
company
personality
canbedonethroughaprismofthebrand.
AllwordstodescribeDior:
French
Elegant
Couture
Luxury
PERSONALITY
Women
Fashion
Expensive
Chic
01.2
Dior
representsits
personalityin
everydetail
theymake,
theirclothing
design,
interior,
exterior,color
palette,
photography,
everything
standsoutto
shinethelight
onthebrand
itself.
MOODBOARD
01.3
Thelogoofthe
companyDior
isthenameof
thefounder
andfashion
designerofthe
brandChristian
Dior.TheDior
logorepresents
asimpleword
markwiththe
brandname
andusinga
NicolasCochin
font.
DD
DIOR
DD
LOGO
02.1
DIOR
DIOR
02
01
SCALE
Scalethelogo
therightwayandrespectitsSpace.
01.140px
02.80px
03.40px
03DIOR
02.3
Dior
DD
ChristianD1Or
CDD
Despitethe
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