- 1、本文档共23页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
Unit1
Unit1Advertising
Welcometotheunit
BrainstormingThetopicswearegoingtotalkaboutisadvertisingandadvertisements.Lookatthefollowingads,guesswhatkindofproductorserviceisbeingadvertised.
BALTICAbeer
Dentalimplantinsurance
AirCanada
marker
Doyoulikereadingorwatchingadvertisements?Whatkindofadsdoyoulikebest?Andwhy?Wherecanyoufindadvertisements?Warmingup
Readtheinstructionsandfocusonthefourposters.Discussthecontentofeachposterwithyourpartners.Whatcanyouseeinthepicture?Whatcanyoureadonit?Whatdoeseachadvertisementtrytotellus?
IlovetoflywithOxlinAirlines.
Whatdoestheadvertisementtrytosell,aproductorservice?2.Whatimpressiondothewordshaveonyou?3.WouldyouliketoflywithOxlinAirlines?Whyorwhynot?
Lookatthesecondadvertisementinyourbookandthinkaboutthesequestions:1.Whatproblemisthepostertryingtohighlight?2.Doyouthinkthisadvertisementhelpstomakepeopleawareofenvironmentalproblems?
Afterreadingtheposter,doyouthinkdrugsareharmful?2.Ifsomeonetakesdrugs,whatwouldhappentohim/her?3.Doestheadvertisementteachyouaboutthebadeffectsoftakingdrugs?Whatarethey?
1.Whatkindofpeopledoyouthinkthisadvertisementistargeting?Why?2.Doyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisshampoo?Why?
TableFillingToSellaProductorserviceToMakePeoplethinkaboutsocialproblems1.OxlinAirlines4.ShineShampoo2.EarthDay3.Anti-drugs
Discussion1.Whichadvertisementsmakeyouwanttobuyaproductorservice?Why?2.Whichadvertisementsmakeyouthinkaboutsocialproblems?Why?3.Doyoubelievethatadvertisementstellthecompletetruth?Whyorwhynot?
ReadthepassageinPartBonPage95inWorkbook.Previewthenextperiod.Homework
文档评论(0)