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Unit._Ov-e�必iew
Afterstudyingthisunit,youwillbeableto…
•listatleastthreeadvantagesandthreestepsofe-commercebusinessplanningorally;
•compareSWOTandPESTLEbusinessplanningmodels;
•formulateaonebusinessplanaccordingtothegiventemplate;
•broadenthevisionofeconomicglobalization,formbasicbusinessthinkingand
•enhanceoverallbusinessplanningcapabilities.
目录Contents
Warming2Listening
1-up
3胆述亟4Speaking
5Writing6Workshop
。
Task1IntheentireIifeeyeIeofacompany,theprocessofbusinesspIanningisan
essentiaItaskatseveraIimportantstages.ThefirststagewhenbusinesspIanning
comesintoplayiswhenanewcompanyisestablished,asecondstageiswhenan
existingcompanywishestoexpandoperations,andintheeventofacquisitions,
businessplanningmayalsobeadvantageous.Nomatterwhatstagethecompanyis1n,
thebasictaskofbusinesspIanningisnecessaryforeveryentrepreneur.Imagineyou
aretheownerofoneofthefollowingbusinessesandshareyourideasaboutbusiness
planningforit.
•abusinessthatisstarting
•anestablishedcompanythatwishestoexpandthroughthelaunchofnewproducts
•anestablishedcompanythatwishestoexpandthroughacquisitionofcompetitors
Suggestedreadingmaterials:
参考译文
startinganewbusiness
Thereareseveralpointsinthelifeofabusinesswhentheprocessofb
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