TestMarketing英文版学习课件.pptxVIP

Exploring

MarketingResearch

WilliamG.Zikmund

;TESTMARKETING;TestMarketing;FUNCTONSOF

TESTMARKETING;ALengthyandCostlyProcedure;SelectingaTestMarket;ControlMethodofTestMarketing;AdvantagesofusingtheControlMethodofTestMarketing;SomeProblemsEstimatingSalesVolume;HighTechTestMarkets;AdvancedExperimentalDesignsareMoreComplex;CompletelyRandomizedDesign;CompletelyRandomizedDesigns;IndependentVariableA;CompletelyRandomizedDesign;Withaposttest;RandomizedBlockDesign;RandomizedBlockDesign;FactorialDesign;IndependentVariable1;Price Red Gold

$25 Cell1 Cell4

$30 Cell2 Cell5

$35 Cell3 Cell6;Effects;2x2FactorialDesign;

;;GroupA R O1 X11 O2

GroupB R O3 X21 O4

GroupC R O5 X12 O6

GroupD R O7 X22 O8;2x2FactorialDesignwithaPosttestMeasure;ATestMarketExperiment

onPricing;LatinSquareDesign

;

1 2 3

1 A B C

2 B C A

3 C A B

;谢谢;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。7月-207月-20Sunday,July19,2020

10、人的志向通常和他们的能力成正比例。22:08:2522:08:2522:087/19/202010:08:25PM

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。19七月202010:08:25下午22:08:257月-20

15、会当凌绝顶，一览众山小。七月2010:08下午7月-2022:08July19,2020

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17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。10:08:25下午10:08下午22:08:257月-20