商务英语函电课件：Enquiry, Offer, Counter-offer Acceptance.ppt

ENQUIRY,OFFER

COUNTER-OFFERACCEPTANCE

StepsinBusinessNegotiation

Enquiry

Offer

Counter-offer

Acceptance

Project1Enquiry

AimsandMainPoints

Aims

vbefamiliarwiththebasicknowledgeofenquiry

vkeywords,termsandsentencepatterns

vbeabletoputwhathasbeenlearntintopractice

MainPoints

vgeneralenquiryandspecificenquiry

vwritingguide

vstudents’practice

BackgroundInformation

Businessnegotiationininternationaltradeusuallystarts

withanenquiry.Enquiriesaregenerallymadebytheimporters

eitherorallyorinwritingtotheexporterstoinquireabout

informationoncertaingoodsorserviceandthetermsand

conditionsoftransactions.

GeneralEnquiry

Enquiry

SpecificEnquiry

GeneralEnquirySpecificEnquiry

TheimportermayonlyInadditiontoreference

materials,theimporter

askforpricelist,sample,mayrequiredetailed

catalogue,orsomeotherEnquiryinformationonthe

referencematerialsfromgoodsheisinterestedin,

theexportertochoosesuchasspecifications,

somethinghemaybequantity,price,termsof

interestedin.payment,dateof

delivery,packing,etc.

Enquirymaybesentouttoasinglesupplierorseveralsuppliers.

Althoughitisnotlegallybindinguponeithertheimporterorthe

exporter,itisthefirststeptowardssuccessfulbusiness,which

shouldbehandledwithgreatcare.

Agoodenquiryshouldprovidesufficientinformationfor

theexportertoquoteefficientlyandaccurately.Alltheinformation

conveyedshouldbeclear,concise,reasonableandtothepoint.

Mostenquiries,especiallythosefromregularcustomers,maybe

veryshortandsimplein