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TheTrends
inTravel
WelcometoUnpack’25,
thedata-drivenpredictionsof
wherepeoplewillgoandwhat
they’lldothereintheyearto
come.Expedia,Hand
Vrbocombinedirst-partytravel
dataandglobalresearchforthis
year’straveltrendsthatincludes
GoodsGetaways,JOMOTravel,
andatraditionalvaluevacation
typethat’sgettinganewlook
fromGenZ.
“ExpediaGroupcontinuously
workstoblendtechnology
withtravel,makingjourneys
simplerandmoreenjoyable.
TheUnpackreportisour
opportunitytorelectonwhat
travelersareseekingandhow
ourpartnersareinnovating,”s
saidArianeGorin,CEOofl
ExpediaGroup.“Fromthis
year’strends,I’meagerto
bookaOne-ClickTripand
visitsomeDetourDestinationsed
formynextvacation.”vn
ae
rr
TT
tour
eD
De
ss
t
in
In2025,travelersarenotonlytakingno
ai
theroadwell-traveled,they’realsot
takingdetourstoexperiencenewplaces.
DetourDestinationsarelesswell-known
andlesscrowdedthantouristhotspots,
buttheserisingstarsarewellworth
puttingonanitinerary,eitherasan
add-onorthemaindestination.
Expedia’slistofDetourDestinationsallexperiencedanincrease
insearchesoverthepastyear,and63%ofconsumerssay
theyarelikelytovisitadetourde
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