商务英语视听说（第 4 册）（第二版） 课件 Unit 2 Business Negotiation.pptx

Unit2BusinessNegotiation商务英语视听说（第4册）（第二版）新视界商务英语系列教材

PartILead-inPartIIBusinessConversationPartIIIBusinessNewsPartIVBusinessPassagePartVBusinessWorldWin-WinNegotiation:LearnHowtoNegotiateEffectivelyWithoutDamagingRelationships1.Watchthefollowingvideoclipandanswerthequestions.Unit2BusinessNegotiationdread/dred/v.tofeelanxiousorworriedaboutsomethingthatisgoingtohappenormayhappen害怕(TEM-4,CET-4)eg.Manypeopledreadthethoughtofhavingtogiveaspeechinfrontofalargeaudience.asset?/?set/n.Theassetsofacompanyorapersonareallthethingsthattheyown.资产(TEM-4,CET-4)eg.Thecompany’sassetsincludeseveralproperties,afleetofvehicles,andvaluableintellectualpropertyrights.hardball?/hɑ?db??l/n.Ifsomeoneplayshardball,theywilldoanythingthatisnecessarytoachieveorgetwhattheywant,evenifthisinvolvesbeingharshorunfair.果敢，果决（尤指政治手段）(TEM-4,CET-4)eg.Inthebusinessnegotiation,theywerepreparedtoplayhardballtoensuretheygotthebestdealpossible.

PartILead-inPartIIBusinessConversationPartIIIBusinessNewsPartIVBusinessPassagePartVBusinessWorldWin-WinNegotiation:LearnHowtoNegotiateEffectivelyWithoutDamagingRelationships1.Watchthefollowingvideoclipandanswerthequestions.Unit2BusinessNegotiationBATNA(BestAlternativetoNegotiatedAgreement)Atermusedinnegotiationtheory,referstothemostadvantageousalternativecourseofactionapartycantakeifnegotiationsfailandanagreementcannotbereached.达成谈判协议的最佳替代方案，这是谈判术语，指如果谈判失败且无法达成协议，一方可以采取的最有利的替代行动方案。

PartILead-inPartIIBusinessConversationPartIIIBusinessNewsPartIVBusinessPassagePartVBusinessWorldWin-WinNegotiation:LearnHowtoNegotiateEffectivelyWithoutDamagingRelationships1.Watchthefollowingvideoclipandanswerthequestions.Unit2BusinessNegotiation(1)Whydosomepeopledreadnegotiation?(2)How