新标准商务英语阅读教程4- 课件U1 Business models；U2 Diversity and inclusion.pptx

下载文档

0
0
约4.13万字
约 90页
2025-03-01 发布于山东
举报
版权申诉
保障服务

新标准商务英语阅读教程4- 课件U1 Business models；U2 Diversity and inclusion.pptx

1、本文档共90页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

UnitBusinessmodels1

1Businessmodelsarenotsetinstoneandcanevolveovertime.Forexample,manycompanieshaveshiftedfromtraditionalbrick-and-mortarretailstorestoonlinesalesduetochangingconsumerpreferencesandadvancementsine-commercetechnology.Whatotherpopularbusinessmodelsdoyouknow?Thereareseveralpopularbusinessmodelsthatcompaniesusetogeneraterevenueandachieveprofitability.Someoftheseinclude:Freemiummodel:Inthismodel,acompanyoffersabasicversionofitsproductorserviceforfree,whilechargingcustomersforpremiumfeaturesoradditionalservices.Franchisemodel:Thismodelinvolveslicensingaprovenbusinessconcepttoindividualfranchisees,whothenoperatetheirownlocalizedversionsofthebusinessunderthebrand’sumbrella.Fastfoodchainsandcoffeeshopsliketousethismodel.

Direct-to-consumer(DTC)model:Inthismodel,acompanysellsitsproductsdirectlytoconsumers,bypassingtraditionalretailchannels.DTCbrandsoftenusee-commerceplatformsandsocialmediamarketingtoreachtheirtargetaudience.Wholesalemodel:Inthismodel,acompanysellsitsproductstoretailersordistributorsatawholesaleprice,whothensellthemtoconsumersatamarkup.Manymanufacturersandsuppliersusethismodeltoreachawideraudience.Licensingmodel:Thismodelinvolvesgrantingpermissiontoanothercompanyorindividualtouseacompany’sintellectualproperty(IP),suchaspatents,trademarks,orcopyrightedmaterial,inexchangeforroyaltiesorfees.

2Ifgivenachancetobuildyourowncompany,whichkindofbusinessmodelwouldyouadopt?Why?IfIweretobuildacompany,Iwouldlikelyadoptasubscription-basedbusinessmodel.Hereareafewreasonswhy:1.?PredictablerevenueAsubscriptionmodelprovidesasteadyandpredictablestreamofrevenue.Thisiscrucialforlong-termfinancialplanningandstability.Knowingthatacertainamountofmoneywillcomeinregularlyal